Why we built Margin

Every AI notetaker on the market today has the same shape: a giant transcript, with a small AI panel on the side that says one of three things — 'Action items', 'Summary', or 'Highlights'. The transcript is the product. The AI is decoration.

But when you actually go back to a call later, you don't read the transcript. You scan for the moments that mattered. Who agreed to what. What got decided. What's still open. The transcript is the source — what you want is the citation.

Margin flips that. The output is a typed list — decision, own, ask, risk, quote, win, pain — and that's what you see. The transcript is collapsible context underneath. The AI commentary lives in the right margin, where it belongs.

Three weeks in, design partners are using Margin during calls instead of after. The right column fills with structured items as people talk. Coaching whispers appear when a competitor gets mentioned. After the call, decisions are already in Slack and commitments are already Linear issues.

We're not done. But we're confident the metaphor is right.